Your company offers a product that can solve a big problem, but nobody understands the concept.  In marketing terms, you're introducing an idea that's "new to the world." They've never seen anything like it before. How do you communicate what you offer? How do you make it believable?  This podcast shows you how 2 types of stories can overcome this challenge and make a totally new concept seem believable and even essential.  Learn more about getting inside your client's mind with my free report- http://cathygoodwin.com/baggage  I mention my book on relocation, available on Amazon here.