You need to be ultra specific in how you define yourself when you’re applying for jobs as an artist. It’s the difference between being front-of-mind and standing out -- or blending in with all the other applications. And it’s something that none of us do. By not niching down -- by not being a specific brand -- you’re missing out on an opportunity to make yourself the ideal candidate for the job. So what are you doing to stand out? How do you make sure your reel doesn’t blend in in the hundreds of other reels? You have to be ultra specific on how to categorize yourself. Because you need to set context for the positions for which you’re applying. It also helps to have your name anchored to the solution to their problem.  The more you’re able to clearly define yourself and associate your skills with something -- the easier it is for your name to resonate when that something is needed. That singles you out as a go-to person. In this Podcast, Allan talks about finding your niche, how to have different niches for different audiences; but most importantly, why having a niche is so crucial for getting hired for the jobs you want. For more show notes, visit www.allanmckay.com/320/.