As a speaker you have to have clarity of purpose and your purpose is to attract clients.  You have to know how you can leverage your speaking engagements into truly becoming a business. This week Dave Lorenzo, speaker, business strategy consultant and author of "The 60 Second Sale" joins us to dispense some hard truths that other might not tell you.  The information you need to hear is: speaking is not a business.  It is an opportunity to get in front of an audience and show your value so you can provide that value later on for a multiple of what you would make doing a speech. Dave and Peter discuss how to develop a relationship, how giving away product can turn into big money, and why it is important to tailor your offer to your audience. If you want to know what know one else will tell you, don't miss this episode!