This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out there. 
 
What happened to me is so common, and can happen to any of us when we’re trying to learn new ways of doing things, and spending too much time trying to emulate others as we adapt and change. 
 
I want you to develop your own voice, style and brand. From a monetary point of view, it’s what can set you apart from your competitors the fastest, and simplest way. But it can also be the scariest and hardest thing to do. What happens if you start to show people your way of thinking, and doing things, and people don’t get it, or worse - don’t like it?
 
My liberation from trying to be like everyone else, from turning away from the culture of “same” and letting my weird show was what helped people see me, and see our business. Losing this voice stifled my creativity, stemmed the flow of ideal clients, and caused me to question my own ability to communicate to my community.  
 
Our job is to become a voice (and face) people recognise, and then allow them to consciously turn to face us, or turn away. That’s it. That’s the foundation of a personal brand. 
 
In this podcast, I walk you through how I originally developed my own voice, how I lost it, and what I’ve done to reclaim it. I also walk you through my A.R.M.E.D formula (that’s one of my “own voice” things) to explain what you can do if you want to create a message that stands out from the crowd.
 
Coming out of the blahs of sameness, I personally  feel I’m now starting to really find a new style that takes that original voice, the learnings I’ve made this year and taken it all deeper. Perhaps that’s part of the process of developing our own voice. 
 
Regardless, I’m very pleased I found it. 

Today we cover

Why it’s important to have your own voice as a business owner
What I did to originally develop my own voice
What caused me to lose it
What I did to reclaim it
The impact of rediscovering my own voice
The ARMED method you can use to work on your own personal brand and voice development

 
Important Links
Rachel’s instagram account (my reels)
Rachel’s YouTube Channel
Register interest in our MY MAP IT MARKETING COURSE
 
Other recommended Episodes
How I repurpose content
Getting over video fears
How People Pleasing might be harming your business
Managing Marketing OverwhelmSee omnystudio.com/listener for privacy information.