If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wardrobe.
We’ve talked before about home. It is important to have a brand shoot, and wear clothing that reflects your brand in shots. But to really make your brand zing, it will go deeper than that.
Developing (or even just identifying) what your style is, and then how to show that in your clothing can help you send a powerful message about who you are, what you love and how you choose to express that.
Emma John aka EJ is a trained personal stylist who’s passionate about helping women unleash their confidence in themselves through style and specializes working with women  in midlife. 
Her focus is working with women both face-to-face and in an online setting to help them find their style, make the most of their wardrobe and most importantly - BE THEMSELVES. If it’s helping you feel good, makes you feel happy and good - it’s good for you.
And yes, it is possible to do that even without a massive budget!
One of her pet peeves is people having to try and live up to fashion rules. If it’s something you love and feel good in it, then ignore the rule!
What’s Emma’s style? Well she calls it “Maximalist Chic with a Hint of Head Librarian on Acid style” This means no day is the same and colour is ever present!
In this episode we talk through creating your own style, why it’s so important to use as small business owners who face our brands, the power of feeling good in the clothes you are in, and why it can help you feel better even on the hard days.
Two days before we recorded this podcast two people told me they’d chosen to work with me after learning from me BUT they first started listening and wanting to engage when they noticed my dress first - it told them “This person is my kind of person”
Our brand story can be enhanced by the clothes we wear…
So let’s talk about how you can develop a style that complements your business story. 
In this episode we cover:

What Emma’s style story actually means and why you need one yourself
What’s important in developing a style
Why this can be a powerful part of building your brand
How to dress after your body has gone through changes
What to do if you’re on a budget
How to start being braver with colour
Why it’s never too old to make changes

Important Links
Get Emma-Jane John’s free 50 before 50 checklist
Come to Rachel’s Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachel’s content coaching programme
Rachel’s YouTube Channel
Join the My MAP IT Marketing Strategy School
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