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    How Service-Based Businesses Can Target the Nine Types of Buyers

    How Service-Based Businesses Can Target the Nine Types of Buyers

    FromMAP IT Marketing

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    How Service-Based Businesses Can Target the Nine Types of Buyers

    FromMAP IT Marketing

    ratings:
    Length:
    31 minutes
    Released:
    Jul 13, 2023
    Format:
    Podcast episode

    Description

    I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business)
    So the nine buyer profiles are still worth looking at.
    There are some buyers who come in hot. Is this a good thing or a warning sign? How can you tell the difference?
    What can you do to warm up someone and are any of them timewasters or are they just misunderstood?
    I’m covering what each one is, what they need and also letting you know which ones I personally find the most challenging in this episode of MAP IT Marketing
    In this episode we cover:

    What the nine types of buyer personas are
    Why it matters to understand these
    Whether you need to focus on them all
    Which ones to really watch for as a small business owners
    How to treat them differentiating in marketing
    What they all need in the sales process. 

    Important Links
    Come to Rachel’s Free content strategy workshops
    Register interest for Rachel’s content coaching programme
    Rachel’s SUBSTACK
    Rachel’s YouTube Channel
    Join the My MAP IT Marketing Strategy School
    Become a part of our Facebook group
    Buy your copy of Be a Spider, Build a Web
    Download OUR free Face of your Business checklist
    Download the free workbookSee omnystudio.com/listener for privacy information.
    Released:
    Jul 13, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.   Want a clear direction in your marketing? Let's come make a map.