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    Marketing in 2022 - What To Expect and Know For Digital Marketing

    Marketing in 2022 - What To Expect and Know For Digital Marketing

    FromMAP IT Marketing

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    Marketing in 2022 - What To Expect and Know For Digital Marketing

    FromMAP IT Marketing

    ratings:
    Length:
    21 minutes
    Released:
    Dec 23, 2021
    Format:
    Podcast episode

    Description

    It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple.

    Some plans to stay put and work out
    To have limited change

    However the last two years have shown me that I have very little control over both of those things! And, if there’s anything I’ve learned about digital marketing, it will change no matter whether we’re ready for it or not! (even if we’re all like ‘Please, we’re still trying to cope with a pandemic here!’)
     
    I’ve taken a look at the marketing changes and trends and walk through with you the eleven key trends I believe are going to impact our marketing in 2022. Have a listen, make some notes and add some of these into your own marketing strategy. 
     
    If you've got questions or need some help around any of these, do join our MAP IT Marketing group on Facebook
     
    Today we cover

    I0S15 and the impact on email marketing
    The rise and rise of short form video
    Live shopping
    Chatbot marketing (going deeper)
    The changes to content marketing
    The need for more customisation
    Collaborations for creativity
    The rise of audio
    Why SEO is getting visual
    The continued exodus away from Facebook
    Privacy policies


    Important Links
    Rachel’s YouTube Channel
    Register interest in our MY MAP IT MARKETING COURSE
     
    Other recommended Episodes
    How I repurpose content
    Getting over video fears
    How to get more ECommerce Sales
     See omnystudio.com/listener for privacy information.
    Released:
    Dec 23, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.   Want a clear direction in your marketing? Let's come make a map.