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    Ditch the Boring Bio and Do this instead - with Caroline Mays

    Ditch the Boring Bio and Do this instead - with Caroline Mays

    FromMAP IT Marketing

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    Ditch the Boring Bio and Do this instead - with Caroline Mays

    FromMAP IT Marketing

    ratings:
    Length:
    51 minutes
    Released:
    Apr 21, 2022
    Format:
    Podcast episode

    Description

    “Before we start work you need to see this video” she said. My client Shelly Davies and I were about to start work for the day, but first, she wanted me to see the video version of Caroline May’s bio “Switchblade Lemonade.” (I’ve linked to it in the podcast notes)
    Caroline is creative writer, brand developer, the author of Bio Like Beyoncé, and the owner of Switchblade Lemonade, a vitally unorthodox image crafting and bio salon, fueled by the dogma: Your biography should be so good -- you could make a movie out of it. Which… is exactly what she did. 
    Since then, Shelly went on to work with Caroline one-on-one, and I went on to buy her book Bio Like Beyonce which I now recommend to many of our clients. 
    My own story of writing, and then sharing, my epic credential made me understand jost how powerful the process and delivery is. I had full plans to produce a movie myself, but with Covid, it’s still relegated to a read version from Lockdown 2020. (Also in the show notes!)
    The power of writing your own history, and weaving it through what you offer and who you offer it to is a powerful tool so many do not even attempt.
    Listen to Caroline explain why it’s so important and give you some simple tips to help you write your own epic bio people will choose you for. 
    As Caroline says, “The story of your life is too strange/beautiful/cut-throat to be wrapped in formality and cliché. And professional biography at its best is micro art that captures the spirit of its subject, while supplying the backbone to its brand.”
    What we’ll cover:

    Why you need an epic credential
    What happens when we start using our whole experience to get clients
    Why the boring bio doesn’t get you the right customers
    Where to start with creating your bio
    How a traditional bio doesn’t stack up
    How your bio should be used in your content. 


    Important Links
    Caroline’s BIO (video)
    Caroline’s Free Bio Checklist
    Bio Like Beyonce
    Rachel’s Bio (video)
    Become part of The Content Masterweb
    Become a part of our Facebook group
     See omnystudio.com/listener for privacy information.
    Released:
    Apr 21, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.   Want a clear direction in your marketing? Let's come make a map.