This episode is brought to you by Sendlane.   Alix says, “I think we're probably the only alcohol company that encourages people to do Dry January and not drink our product. We even have a system in place where people can pause their subscription if they're taking a break. I would imagine for most alcohol product companies, this approach is highly unusual. But I believe that because of encouraging Dry January and the other things we discussed, we've been able to build a vast community of brand ambassadors.”   Today we interview Alix Peabody, Founder and CEO of Bev. Bev makes premium canned wine made from California grapes, with zero sugar, in 6 fizzy varieties. They are on a mission to empower women in business and beyond starting with their women-led team and wine “Made By Chicks”.   We discussed a lot of things today, including:   * Alix’s gratefulness practice * Her experience as a survivor of sexual assault * Gratitude for the mentorship of an ex-boss * Advice for women who have gone through a similar experience * How they strive to turn social situations and gender dynamics in to a positive environment * A brand that is unapologetically feminine * Changing the industry from the inside and operating from a position of strength * The origin story * Throwing a party to pay for her medical expenses * Why it was important that the wine be zero-sugar * Having a brand before the company was born * Why Bev is like taking the company’s vision and putting into a can * Rundown of “Old Dude” campaign * How they partner with LGBTQ youth organization, Way Out * Review of Bev flavors * First Federally approved zero-sugar canned wine * Their National Bar Safety program * The challenge of being a growing female-led company in a male dominated industry * What the younger Alix would tell her older self * Advice for other entrepreneurs * How she got turned down 386 times   Join Ramon Vela and Alix Peabody as they break down the inside story on The Story of a Brand.   For more on Bev, visit: https://drinkbev.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!