This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don’t think I’ve ever listened to a podcast that’s just the author reading out a chapter - but I did ask my incredible Facebook community if they thought it was ok, and they said yes - so here we go!
This podcast is me reading Chapter Two of Be a Spider, Build a Web. It’s a breakdown of why our content marketing strategy is like a spiders web, and the different elements you need to create a strong and converting content strategy.
For all of us, our content marketing activity will be different. We’re at different stages, have different resources and skill levels, and we have very different budgets! But all of us need to think of our content marketing as being a connected web of everything we say and do, on every different platform or outlet we use.
So I hope you enjoy this reading of chapter two. (and yes, I’m a marketer, so of course I’ve got a link to the book in the show notes if you liked it)
Normal podcasty-moments start up again next week! 
In this episode we cover:

Why I felt the need to write a book
How content marketing is like a spider’s web
Why we need to always start with the anchor point
How a spider web is a little bit like a funnel
Why we all have different radius lines on our web
What to do when someone enters our content strategy web


Important Links
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Register interest for Rachel’s content coaching programme
Rachel’s YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook groupSee omnystudio.com/listener for privacy information.