As we make our way into the New Year, it’s time to reflect back on 2021 and make a plan for our brands and businesses for 2022. When doing an annual review, most businesses focus on the bottom line and how much money they made - but it should really be more than that. We should focus on our achievements and downfalls outside of finances too! Information is key when making a roadmap for your 2022 marketing plan. What worked? What didn’t? What will you change? What will stay the same?When making your plans for 2022, you need to do a full year-end audit. Maya Angelou said it best, “You can’t really know where you are going until you know where you have been.” Here are a few things you should plan to evaluate from 2021.Your messaging and language. Your connection with your audience. Your current social media platforms.Your advertising and email marketing....and your overall happiness with what you have achieved.You might be surprised by the results!!!