So, you might have heard of this new app called TikTok. What started as the trendy new app for teenagers that we all downloaded as a joke has taken the world by storm, and if you haven’t downloaded it yourself yet, then you have almost definitely have at least seen a TikTok video reposted to Twitter or Facebook. For those who aren’t familiar, TikTok is a short form video sharing app, similar to Vine, rest in peace. Users swipe through a feed of 15 second to one minute long videos that show up in your their For You Page, which is determined by Tiktok’s Artificial Intelligence based algorithm. Popular video genres range from makeup tutorials, to lip synching, dance trends to comedy sketches. Anything goes on Tiktok, including copyrighted music inaccessible to creators on YouTube or Facebook and Instagram.In today’s episode we’re taking a deep dive into the culture of TikTok and what kind of content excels there so we can determine if developing a presence on TikTok is right for you and your brand. Let’s do it!