You’ve probably heard stories of jewellers who’ve found success on TikTok, but if you’ve never posted before, getting started can feel overwhelming. In this episode, Jessica Irwin of Violet Moon Jewelry is telling us all about her experience with growing her business on TikTok. Jessica shares her top tips for jewelelrs who are new to the app, explains how she stays motivated and inspired, and shares some real-life examples of how posting on TikTok increased her sales.    Episode Description: Today we’ll be talking with Jessica Irwin of Violet Moon Jewelry (1:16) How did you start making jewellery? (2:17)  When did you start posting on TikTok? (5:57) What types of content typically perform best for you on TikTok? (9:37) How does a viral video translate to business growth for you? (10:52) Do you enjoy creating content? (12:17) How often do you post? (14:20) What advice do you have for someone who’s just starting on TikTok? (16:24) How should TikTok content differ from Instagram? (19:15) Where do you get inspiration for your content creation? (22:34) What goals do you have for your TikTok? (25:59) How to connect with Jessica (29:34)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Violet Moon Jewelry Follow Violet Moon Jewelry on TikTok, Instagram, Facebook, and Pinterest   Find Jewellers Academy on Instagram and Facebook