This week I’m excited to share with you a strategy and 6-month plan for having a £20K Christmas in your jewellery business this year. Christmas is traditionally the busiest time of year for jewellers and 2020 will be no exception. I talk you through the different things to focus on each month from now until December to prepare for your Christmas sales, connect with your customers and smash your targets.     EPISODE RECAP   The income you bring in is directly related to the goals you set and the strategy you put into action for yourself (1:31) My first task for you today is to think about what you’d like to achieve (2:27) I want to talk you through a six month plan to work through before the holiday (5:17) In an ideal world, we’d start in July with a Planning Month (5:37) Next is August, which is the Making Month - what are you going to make to sell this year? (7:26) If you have a pen and paper, write down the following: (12:16) My income target is _____ I plan to sell this many pieces in total _____ My average price per piece is _____ Therefore this month I need to make _____ September is Photography Month (14:17) Next is October, which is Web-shop Month and we’re opening the doors to your online shop (18:25) Moving on to November which is the Selling Month. This is when things get serious (22:04) I’m going to run through some marketing ideas for you (26:00) I wanted to talk to you a little about the “sales combination” which is what leads to a sale online (32:05) That brings us to December, which is Wrapping Up Month (32:24) This year we know that people will be buying online and the cap they’re willing to pay for jewellery has increased (36:50) It’s really important to believe in yourself. Whether you believe we can or you can’t, you will be right (37:20)     RESOURCES Christmas Planning Download