So many of us are timid about pricing, concerned about upsetting potential customers, and simply aren’t charging enough to make a profit. If this sounds like you, it doesn’t have to be this way. In this episode we unpack what may be causing you to undercharge along with simple exercises that can help you build confidence and charge what you’re worth!   *Membership for Jewellers Academy is open for a limited time! Apply between September 13–October 4.   EPISODE RECAP Undercharging harms your business in the long run (4:21) Pricing communicates a lot about you and your business (7:11)  So why do so many of us undercharge? (9:19) How do you overcome the fear of being challenged over your pricing? (11:29) Don’t lower your prices—communicate your value (12:45) Focus on selling in a way that feels authentic to you (14:20) When we undercharge we undervalue our customer (16:04) Look for ways you may be diminishing the value of what you offer (19:07 ) Don’t be timid about sharing your prices (23:03) Hot take: It’s okay to lose customers over pricing (25:32) Build confidence by making pieces that you believe in (26:15) Is it your product or your confidence that keeps you from charging more? (30:06) What would your business look like if you doubled the price of everything? (34:09) Only you can make the choice to charge what you’re worth (36:53) RESOURCES Pricing Your Jewellery for Profit Webinar (Free) How to Increase Your Prices in Your Jewellery Business Podcast 21 Days of Affirmation for Growth Course (Free) Find Jewellers Academy on Instagram and Facebook!