You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn’t be wrong. But do you know when to use which strategy? And why? In today’s Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  FREE e-book: The Relationship Marketer's Guide to Branding  Special offer: staypaidpodcast.com/offer  0:00     Introduction  0:43     Fast money vs. big money  2:07     Direct response marketing: defined and explained  3:05     Examples of direct response marketing  3:36     Tangible vs. intangible ROI  4:20     Typical ROI of direct response marketing  6:07     Branding: defined and explained  7:05     Examples of branding  9:19     5 steps to building a brand  10:27   Benefits of branding  11:24   When you are your brand  14:05   Action Item