As you wrap up 2021, you should already be planning your 2022 marketing initiatives—and we’re here to help! In this week’s Silver Dollar episode, we're explaining how to set your marketing goals, the best place for where you should invest your dollars, and why you need to include direct lead generation and branding strategies in your plan.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE resource: Marketing Revenue Calculator   Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be    0:00     Introduction  0:57     The benefits of having a written marketing plan  1:47     Start with your net income goal  3:32     Identify where your sales come from  4:37     Doing the math  7:22     Where should you be investing your budget  9:20     Why you should start with your goal rather than your budget  10:42   You need to spend money to make money  11:36   The different types of marketing  13:06   Invest time as well as money  16:12   Action Item