This week I’m joined by jeweller Sally How to talk about how to use Pinterest successfully for jewellers. Sally is the founder of her jewellery business How Fine Designs and she has reached nearly 300,000 monthly viewers on Pinterest. She shares her expertise and tips on using Pinterest to drive traffic to your website   EPISODE RECAP Can you tell us what Pinterest is and how we can use it to grow a jewellery business? (3:55) Pinterest almost guides you through the experience, which is nice from our customer’s perspective, isn’t it? (6:04) What do you recommend we pin? (7:28) Should I pin my jewellery on a board with a different topic? Can you pin the same thing twice? (9:19) Pins need to relate to the destination/website or the customer can’t find you (11:31) How do web links work? What do I need to do behind the scenes to make sure it all happens smoothly for customers? (12:21) Are hashtags used on Pinterest? (13:17) Using descriptions on Pinterest (15:02) Your account on Pinterest has done very well, why do you think it has been so successful? (15:35) How do you keep up with all the posting, do you use scheduling apps? (17:02) Do you notice some pins that do really well and others that don’t? (19:08) How is Pinterest better than Instagram or Facebook? (20:17) Many of us are doing everything for our business. A lot of people get overwhelmed and stop things, so making a decision to pause one thing and focus on another thing is really wise. (22:32) Do we need permission to pin another person’s image? What are the rules around that? (25:08) Sally is creating a Pinterest for Jewellers course for Jewellers Academy. Can you tell us a little about it? (27:17)     RESOURCES How Fine Designs Pinterest How Fine Designs Website  How Fine Designs Instagram Tailwind App Jewelers Academy Courses