Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board. People set up boards for anything from outfits to holiday destinations, makeup ideas, to dream cars. But as well as a fun way to be creative, it can also be an incredible business tool for getting all kinds of products and services found online. So this week we’re pinning our hopes on our Pinterest expert to tell us how to use this platform to boost our website traffic and our sales.   Tune in to learn: Pinterest: What it is, who uses it, and how long it’s been around. What makes Pinterest so valuable to businesses How Pinterest can work for your service-based business What being a Pinterest SEO means Algorithms: Pinterest vs Google How to get started on Pinterest today Simone’s tips for optimising your Pinterest account