Can small business owners become awesome Pinterest marketers? Can you use Pinterest to bring more people into your world to increase the efficacy of your email marketing? And can you grow your email list through Pinterest? Meagan Williamson spills the beans about how to leverage Pinterest as a marketing platform and shares some super simple and quick tricks on how to grow your email list through Pinterest.Spoiler alert: Pinterest is probably not what you think and YOU can use it too! Check this out! SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook group.(4:10) Is it Meagan Williamson or Megan Williams?(6:58) What is Pinterest and what do people use it for?(10:58) Growing an audience throught Pinterest.(14:35) Understanding the different media types on Pinterest.(18:05) How much content should you share on Pinterest?(20:46) Providing value on Pinterest.(24:48) Building your email list with Pinterest.(28:49) Finding the right balance between different pieces of content.(33:39) Subject line of the week with Meagan Williamson.What is Pinterest and what do people use it for?As Meagan explained, Pinterest is a visual search engine. It's a place for people to curate inspiration, and education, and store their ideas virtually. You can curate videos, images, links to projects, and even plan your next business move – anything you’re researching has a place on Pinterest. Business owners often struggle to figure this platform out because they’re not sure how to use it. If you want to leverage it as a marketing platform, think of it as a search engine. Just like when using other search engines, some people head to Pinterest with the intention to plan a purchase. They're not there to catch up with friends and see what they’re up to - they're looking for visual inspiration or to find How To tutorials. So it's perfect for any business - both B2B and B2C. Growing an audience through PinterestWhile it's true that people head to Pinterest to buy, Pinterest is not a conversion tool. It's a platform that can help you grow an audience. And you can leverage the platform in many different ways - not just through your blog (in fact, it's perfectly okay if you don't have a blog!)Meagan tells us that the secret is to layer Pinterest into the marketing you are already doing and to repurpose your existing content with Pinterest in mind. So if you're already podcasting or using Instagram for your marketing, for example, you can take any juicy bits and create something for your Pinterest audience to engage them and bring brand awareness to your business. In other words, it's about repurposing with purpose and specifically for the platform. That means taking the extra time to tweak existing content so it works for Pinterest. This will play to your advantage because Pinterest has seen exponential growth over the last few years. It's different from the other social media platforms – it’s not as noisy, and it’s a much more inclusive and diverse place. They're intentional about growth, which is why so many creators and small business owners who feel frustrated with their growth on other platforms are heading to Pinterest. Understanding the different media types on Pinterest People tend to view Pinterest as their planner. This means they might be browsing and saving content for months before they're ready to make a decision and buy. For you as a business owner and content creator, it means you have to remain mindful of that customer journey and take it into account when uploading your content assets to Pinterest. Just like...