Episode 5 is all about how to nail a model jewellery photoshoot. Jewellers often photograph their jewellery with props but using a model can really elevate your brand, give your jewellery a particular look and make it more desirable for your customers. Join me in conversation with jeweller Elin Horgan who has experience of working with jewellery photoshoots for her own brand to pick up her valuable tips and advice   EPISODE RECAP Welcome. The importance of model photography for jewellery sales (2:02) Can you tell us a little about your business? (4:07) What would you say to someone starting out about how to find a photographer? (6:47) Tell us a little about the shoot - do you attend the shoot yourself? Is it just you and the photographer? Do you have a stylist? (8:48) How do you find a model? Is it okay to use friends or do you find a professional model? (9:59) How much does a model photoshoot cost? (12:07) How do you plan the shoot with your photographer? (14:17) Are your shoots in a studio or outside? (16:40) Do you have to worry about permission for your location? (20:10) How do you prepare what shots of your jewellery you want, make sure you get the shots you like and look after the jewellery? (21:56) A good model shoot really elevates the brand (25:45) Where can we find you at, Elin? (26:29) Does the model bring clothes? Do you buy clothes? Do you rent clothes? (27:05) Elin has made a checklist of how to prepare for a model jewellery shoot (29:25) At what stage in our business should we do a photoshoot? (29:48) Any final tips to share? (32:45)   RESOURCES Elin Hogan’s Jewellery  Elin Hogan’s Instagram  Elin Hogan’s Facebook LCF Fashion Network on Facebook Free model photoshoot checklist