You might be thinking to yourself, 'Why would I charge spokesmodels to advertise for me?' The answer is more simple than you might expect!
In episode 554 of the Bokeh Podcast, Leslie Kerrigan joins us to explain the benefits of implementing a senior spokesmodel program for both photographers and clients! Tune in to learn where to start and what mistakes you should avoid while creating a spokesmodel program that fits best for you and your potential clients!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand position

Photography (2:25)
Education (4:53)

Creating a great customer experience (7:05)
Technique for time management (9:54)
Outsourcing/Delegation (11:56)
Book recommendation (15:26)
#GIRLBOSS by Sophia Amoruso
Favorite piece of gear (18:27)
How did Leslie go about getting to know the expectations of her clients and surpass them? (7:54)
How to get your creativity and inspiration back after burnout (21:33)
What is a Senior Spokesmodel Program? (24:05)
How did Leslie implement the Senior Spokesmodel Program into her business? (24:48)
How do photographers make the transition from pro bono to charging with senior photography? (27:13)
Why the Senior Spokesmodel Program is charged as opposed to pro bono (29:00)
Steps for transitioning from pro bono to charging for senior photography (31:45)

Gain confidence
Know your numbers

Recommendations on simplifying the process of running a Senior Spokesmodel Program (35:13)

Write out your plan

Why you want to implement spokesmodeling
What will you offer to clients and what will you get from your clients



Is there a standard approach to the incentives offered? (38:38)
What are the driving factors for figuring out what seniors want in the program? (40:37)

Ask and get feedback
Don't be afraid to test things out
Build a relationship

What are the common mistakes made when implementing a spokesmodel program? (45:54)

Thinking it's all the model's responsibility
Giving everything for free
Not planning beforehand

Key Idea for Implementing a Senior Spokesmodel Program (49:35)

Determine the base services  your spokesmodels are going to get working with you before you start your program

Links:
https://www.charitywater.org
https://lesliekerriganphotography.com
https://www.instagram.com/lesliekerriganphoto/
https://seniorologie.com
https://www.instagram.com/seniorologie/
The Seniorologie Podcast:
https://seniorologie.com/thepodcast