Mother’s Day is just around the corner, and it offers a great opportunity for jewellery makers to market their businesses and build deeper connections with their customers. In this episode, we talk through five simple strategies you can use to promote your jewellery for Mother’s Day. Even if you don’t have time to put these in motion for 2022, it’s never too early to start planning for future promotions, and most of this content can be reused from year to year!    Episode Description: In this episode, we’ll be talking about strategies for promoting your jewellery for Mother’s Day (0:51) 1. Create a Mother’s Day gift guide (1:35) Don’t be afraid to recycle this content for next year (4:30) 2. Share your gift guide in an email newsletter (5:48)  3. Run a giveaway (7:01) Be sensitive to the fact that people have different feelings around this holiday (7:57) 4. Create a Mother’s Day banner on your website or online shop (10:34) 5. Do something collaborative with other small businesses (12:23) Tag us in your social media posts so we can share them! (17:23)   Resources Find Jewellers Academy on Instagram and Facebook!