In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.  Episode Description: How did the Great Brand Exchange come about? (2:39) What does the GBE do? (7:01) What's the value that the GBE brings to small businesses and big retailers alike? (11:51) What content is best for matching with/attracting brands? (17:44) What are the benefits of pop-up shops for small businesses? (20:04) What makes a successful pop-up shop? (22:40) What trends does Matt see in retail at the moment? (25:56) How can Jewellers get started with the Great Brand Exchange? (33:22) Matt's tips for business success (35:00) Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group The Great Brand Exchange   Find Jewellers Academy on Instagram and Facebook