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048 – Brick & Mortar Retail Success Secrets with Vicki Adrian

048 – Brick & Mortar Retail Success Secrets with Vicki Adrian

FromGift Biz Unwrapped


048 – Brick & Mortar Retail Success Secrets with Vicki Adrian

FromGift Biz Unwrapped

ratings:
Length:
47 minutes
Released:
Mar 7, 2016
Format:
Podcast episode

Description

Vicki is the owner of Adrian’s boutique, a retail store in Buhler, Kansas that has been in business for 33 years.
Their current product mix is 50% fashion, 25% gift and 25% kitchen and gourmet. But Vicki will tell you they are really in the People Business. Their number one priority is to earn customers’ business through exceptional customer service, a well chosen product mix, and a team that is committed to excellence.
Additionally, Vicki is passionate about helping other entrepreneurs reach the next level in creating a successful business using relationship marketing, email marketing and social media marketing. This is all bundled under a business called Remarkable Retailer which focuses on B2B relationships through a podcast, weekday Periscopes and individual coaching.
Motivational Quote
Business InspirationIdentifying the love of retail life [5:08]
The opening of Adrian’s Boutique [5:59]
Business Building InsightsAdvice when opening a brick and mortar shop [7:01]
Store setup [9:22]
Move It Monday – Displays and more [11:59]
Most valuable retail asset [14:14]
Current advertising plan [14:40]
Promo Idea #1 [18:03]
Promo Idea #2 [18:46]
In Store video creates sales [23:15]
The Remarkable RetailerIndustry specific Mastermind described in detail [27:22]
Remarkable Retailer [33:20]
Success TraitVicki is a life-long learner and loves to talk with people. As she says, getting in her 20,000 words a day!
Productivity/Lifestyle Toolhttp://www.flipagram.com (Flipagram) -Create, share and discover fun photo-video stories set to music you love!
http://www.wunderlist.com (Wunderlist) -The easiest way to get stuff done. Whether you’re planning a holiday, sharing a shopping list with a partner or managing multiple work projects, Wunderlist is here to help you tick off all your personal and professional to-dos.
Valuable Bookhttp://www.giftbizbook.com ()http://amzn.to/1PwP6vd (The E-Myth) by Michael Gerber
http://amzn.to/1VdNpnV (The Customer Rules) by Lee Cockerell
Contact Linkshttp://www.adriansboutique.com (Adrians Boutique Website)
http://www.remarkableretailer.com (Remarkable Retailer Website)
http://vimeo.com/vickiadrian (B2B Video Training for Entrepreneurs)
http://www.facebook.com/remarkableretailer (Facebook)
http://twitter.com/remarkablretail (Twitter)
Email – vicki@remarkableretailer.com
Phone – 620-543-6488
If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you. Thanks! Sue
Released:
Mar 7, 2016
Format:
Podcast episode

Titles in the series (100)

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.