Okay fam - here's what separates the marketers from the panic-ers. (is that a word??). You Are Here. We're entering a period Corrie Mira and I like to refer to as  "Dry July"  - but it encompasses the entire summer months from June - August.It's in these months (as reflected by this Google search report for "sugar cookies" - image below) that your orders will likely slow.  This is expected for our industry.Things you can do during this time: Do not panic. Readjust your expectations in terms of ROI (returns on marketing) for this period. Slow = normal. Optimize your admin. Need to schedule posts? Do it now. Website time? Let's get it set up. Want to hire a VA? Let's get interviews scheduled. Do not overcorrect. When the market slows, we always see people knee-jerk change course. This is the wrong bandaid for this wound. Stay the course - optimize what's worked last year. Invest in Yourself. Use slow periods to invest in yourself - you won't have that chance come the holidays - so now is the time (ahem - www.TheCookieCollege.com ). Hey - I'm learning a new 3D printer. It'll pay back in dividends. Do not pout. It may feel like your audience is abandoning you - and your bank account. They're not - they are focused on their family vacations. Good marketing = assisting them in finding fun family things to do. It'll build trust and they'll be back come Halloween. Cut Costs. There's two ways to make money = make more or spend less. I love slow periods to assess where my money is going and where I can cut costs. If you haven't used it in the last 4 months, cancel it + sell it + downgrade it. Do not stop. Marketing return is delayed.  What you plant in these months will grow in the holidays.  Don't stop marketing just because your engagement seems too low to make it worth it. It'll pay you back - trust me. Build out your Holiday Campaigns. It seems weird to talk Halloween / Turkey Day / Christmas in the beginning of summer - but this is how you build a campaign. You build it out now, have it dialed in, pick a launch date, and wait. You do not want to wait until the week before  October to start thinking about this. Do not quit. Slow periods feel like failure - especially when you've done everything right. Do not quit - this is a season of business. Just like landscapers don't expect to have their highest earning months in winter - baker's big days are comin' - but not right now. Inventory. Perfect time to see what you got, what you need, and where you can put it. As we clear out the old, we can make room for the new. Cutters + packaging + class supplies + tools + that Cricut that's still in the box you know who you are (it's me). Figure out, organize, and optimize. So lemme throw it back to your side of the court: What do you plan to use the next three "dry" months doing?