Heyo - the alleged "twins" from Sugar Cookie Marketing Group. In the "SCM" group, we cover everything marketing-related as it pertains to baking - mostly cookies, but we love our bread, mac, and cheesecake peoples.Here's what we're covering this week:IntroMarketing Minutes - Dynamic  PricingThe Business of Baking - The "Wal-Mart Effect"Voicemails / Texts / Emails (571) 556-5644)Group Stuff - Upcoming Lives and such.Twinterests - things I'm into that I think you should know about.In The Marketing Minutes, Corrie wanted to talk about this unique little thing we have up here in Northern Virginia called the Express Lanes. These lanes use dynamic pricing to control flow and somehow Corrie ties this into baking. But trust me - it kinda makes sense once you hear it.Read more about our commuting financial nightmare: https://www.tollroadsinvirginia.com/Facility/ExpressLanes95/In The Business of Baking, Heather covers the Wal-Mart effect and how you can't sustain low prices unless you're a billion-dollar corporation - which, if you are, we'll need you to do a Facebook Group live. Thanks.The Wal-Mart Effect: https://www.penguinrandomhouse.com/books/294987/the-wal-mart-effect-by-charles-fishman/ Next, in Voicemails, I read a text from the Yukon, we got an adorable "thank you" from Sabrina, and we cover content buckets. Call / Text: (571) 556-5644Email: hello@sugarcookiemarketing[dot]comFinally - Group stuff. We had an awesome live with Sara Hughes last week covering everything Farmer's Markets, and we have three upcoming lives next month (and working on a few more - you know who you are) also linked below.How to Nail Mother’s Day Presales with Gina Marie Burke - Thursday, April 15th @ 8:00PMEverything You Ever Wanted to Know about Teaching Sugar Decorating Classes with Corrie Miracle - April 22nd @ 10:30AMHow to Create, Build, and Grow a Cookie Business Newsletter with Jennifer Groh - Thursday, May 6th, @ 7:00PMPorch Pop-ups for Rural Communities and Small Towns by Jes Clapper on May 13, 2021Coming Soon: Instagram Marketing with Kourtney of Bakery Tee CoAnd lastly - whatever I find interesting (twinteresting - come on people, that's a perfect pun).Daylio: https://daylio.net/Corrie never gave me the link to the mix for the icing. Take that up with her.