Two days late and a dollar short - but we're back! Welcome to the weekly Baking it Down Podcast from the Sugar Cookie Marketing Facebook Group!Here's what we're covering this week:IntroMarketing Minutes - Ray BansBusiness of Baking - Target Audience Loading...The Course RecapVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.SponsorsMailBag!In the Marketing Minutes, Heather has an addiction to Ray-Bans - but is the sunglasses she loves or the price associated with them? After running a test on herself, she determined that it's not merely the object she likes, but the price that adds the true value - just like Sugar Cookies.  In the Business of Baking, Corrie touches on switching your target audiences. There will be a brief period where you'll stop getting orders from your old audience just before you get orders from your new audience - and you'll feel the immediate need to renege on your price increase. We launched the SCM Course called The Cookie College and it sold out! But no fear - you can sign-up for the waitlist email here. We'll have some seats opening up in October, so jump on in, the water's fine!In Voicemails, we had three lovely callers asking about posting during deployment, how to keep the curb appeal up when the neighbors aren't in on the gig, and what to do to increase your portfolio if you don't have any orders. Call / Text: (571) 556-5644Email: hello@sugarcookiemarketing[dot]comIn Group Stuff, we have a few fun things coming up:Making Stencils with Your Cricut with Liv Little WitchSelling Your Products in Square with Frescia MaloneHiring a Virtual Assistant with Amber GouldenCake Pop Cones Bake-Along with Maradee MartinStay Tuned: Cookie Collab Challenge is incoming! Twinterests: Corrie purchased a new air brush machine while at CookieCon Orlando!Heather found a new clock called the Time Timer - it works off of work intervals to get more done with human psychology in mind (shout out to the older sister for the gift!).Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.