Hey, it's the Sugar Cookie Marketing Facebook Group Baking it Down podcast! If you're new here (hey mom), welcome! Here's what we're covering this week:IntroMarketing Minutes - Main Street MarketingBusiness of Baking - Validation StationThe Course Recap - Hawaiian Bake-AlongVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.TwinterestsSponsorsMailBag!In the Marketing Minutes, Heather recaps poor Raj the Lawyer's communication and how, being on the receiving end of communication, the follow-up is the key to earning your client's trust. Sending an email 2 weeks before their order is due confirming order detail, pickup dates, and everything else? *chef's kiss* In the Business of Baking, Corrie recaps our recent DIY Kit pick-up shenanigans and what worked so that we had a 100% (knocks on wood) pick-up rate within the allotted time frame. The key? You guessed it - communication. We launched the SCM Course called The Cookie College. We have ten seats opening up, so feel free to preview what you'd get with your $68/mo membership at www.thecookiecollege.com/membership. This week Corrie delved in deeper to those DIY kits we talked about earlier. The College covers everything we do - including our drip campaign emails members are free to s-t-e-a-l.In Voicemails, we covered how you'd handle delivery charges and what you could do to market yourself to a business form (never forgetting Sarah Marshall).Call / Text: (571) 556-5644Email: hello@sugarcookiemarketing[dot]comIn Group Stuff, we have a few fun things past and coming up:Lawyer Baker AMA with Tammy Browning-Smith Macaron Making - Swiss Method (no kid interruptions) Pt 2 with the MartinsComing: Last Minute Online Flash Sales with Vida CarrollComing: Bake Along: Creme Brûlée & Lemon Curd with James MartinComing: Time and Organization using Asana with Alondra MercadoComing: Bakery Cleaning & Organization with Bev HansenOur Podcast Sponsors are:Eddie the Printer - https://www.primera.com/edible-ink-printer.htmlCastIron.me - https://www.castiron.me/BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.comAnd lastly - the MAILBAG which was awesome. Caitlin Armstrong sent us a Christmas ornament honoring Corrie's never-ending stint in Facebook jail, and Heather sent us Bucee's Nuggets!