While many of us might still view TikTok as an app for sharing dance and music videos, it has evolved into so much more than that. Over the past two years, the app has diversified exponentially and become a place for all kinds of content from educational videos, to coaching content, to inspirational storytelling. This week on the show we get together with the inimitable Tori Gordon, to talk about her journey and how she went from having a successful career in sales to having over 800 000 followers on TikTok, and becoming a Brand Builders Group client! In our conversation we discuss what she loves about the app, why her first foray into it was a leap of faith, and how raw and authentic videos are what define the TikTok online culture. Tuning in you’ll learn all about Tori’s tips for being successful on TikTok, like how to monetize your following, why you shouldn’t overproduce your videos, and how to capitalize on TikTok’s algorithm. Join us today for a fascinating and inspiring conversation on the power of authenticity and the future of connection and community!