Ghost Robot is the creative studio of the future based in Williamsburg, Brooklyn, NY. They work with a global community of artistic talent to create content for forward thinking clients. Ghost Robot was founded in 2002 by Zachary Mortensen. The company derived its name from the theme of a music video Ghost Robot was producing at the time. The video was for the song "In The Waiting Line" by the band Zero7. "In The Waiting Line" was the first commercial use of machinima using the animation engine from the Quake video game. In 2005 Mark DePace joined the company as a full partner and spearheaded the formation of the company's roster of directors for commercial representation. The addition of DePace repositioned the company within the industry and began their official move into advertising and commercial production. In this Podcast, Allan McKay interviews Ghost Robot’s CEO Zach Mortensen and COO Mark DePace about the inspiration behind launching Ghost Robot and its name; how keeping track of latest innovations is imbedded into their foundation; working on indie films versus blockbusters; the value of giving yourself creative constraints when it comes to resources; how AI is getting integrated into artists’ workflow – and so much more! For more show notes, visit www.allanmckay.com/431.