This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going in the future. We discuss:Being open to diversity in voicesHow Jim and Sam use their best judgement when casting voice oversBeing aware of who else may benefit from your services and how voice overs can increase your reachThe return of the jingle The increased reach of where voice overs can be foundThe goal of the voice over being an emotional impactHow we’re really at the infancy of voice overs and audio brandingHow close we are to having AI and synthetic voices everywhereAsking the question- “is there something to this?” when finding out how to make synthetic voices sound naturalWhen synthetic voice will be used in the futureHow synthetic voice not actually taking jobs, just adding to your portfolioHow the future of AI looks like separate voices for advertising different productsThe future of conversational designNew tech coming to voice oversGlobalization of voice overs other industriesClubhouse and its part in the globalization of the voice industry New technology when it comes to voice auditions Personalizing this industry and giving/getting real feedbackDesigning for the newest generation of voice producersIf you want to get in contact with Lotas Productions:Company Website: https://www.lotasproductions.com/LinkedIn: https://www.linkedin.com/company/lotas-productions/about/Instagram: https://www.instagram.com/lotasproductions/Twitter: https://twitter.com/LotasProdsVOsFacebook: https://www.facebook.com/LotasProductions/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding. And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/