I’m really excited to be speaking with these two guests - Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She has an amazing talent for the production end of things and both she and Jim are fighting every day for diversity in the voice over business.  This interview was a wonderful insight into the future of voice overs and I can’t wait to share it with you.We discuss:Jim and Sam’s positive spin on COVID and what it’s been able to do with their businessThe technology that’s connected us through COVIDVoice overs have always been a work from home industryCOVID being a push for talent to create a home studioThe reasons people didn’t want to create a home studio before COVIDJim and Sam’s favorite part of working at LotasThe future of voice oversHow sound influenced Jim’s pursuit of voice oversSam’s first encounter with GarageBandHow Sam loved the idea of being in the war room of a news studioHow Jim started Lotas to connect with people around the worldThe Origins of Lotas ProductionsThe emerging fields of voice oversThe most popular voices pre-COVIDImplementing diversity in their voiceovers The importance of seeing yourself in the mediaBringing forth the diversity of ideasThe cycles of soundAudio branding as casting 101The left brain/ right brain divide and how Lotus closes that gapUsing multiple voices within your audio brandingThe growth of regional spotsThe industries now using voice oversIf you want to get in contact with Lotas Productions:Company Website: https://www.lotasproductions.com/ LinkedIn: https://www.linkedin.com/company/lotas-productions/about/ Instagram: https://www.instagram.com/lotasproductions/ Twitter: https://twitter.com/LotasProdsVOsFacebook: https://www.facebook.com/LotasProductions/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/