Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts.  She's putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they're the wave of the advertising future.  In this second part of our interview, she talks about:* what a podcast needs to do to keep her listening to their intro over and over* how she decided to create sound breaks to switch between thoughts within a podcast* how different cultures experience your audio differently (context is everything!)* the differences between podcasts she's paid to produce ("learned passion") vs. her passion projects* what she can do for people when she's producing podcasts* how many different hats she wears, doing what she does* some more information about how she's highlighting female-fronted podcasts in her blog* how podcasting is still a bit of a male-dominated industry - so she feels more people should hear women's voices in podcasts* why podcasts appeal to people so much* how advertisers are catching on to the potential in podcastsHer website is at: https://www.kattielaur.comShe has some really helpful information in her blogs, too!She’s written about the 5 key things you need to think about before starting a podcast:https://www.kattielaur.com/blog/how-to-start-a-podcast-5-key-thingsAnd she's started a blog series that highlights women podcasters and their shows:https://www.kattielaur.com/blog/podcasts-by-women-to-stop-sleeping-on-vol-1 Her ethical travel podcast is called Alpaca My Bags: https://audioboom.com/channels/4984382 (and is in all the major podcast outlets)And you can find and follow her on Twitter: @podkattThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!