Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts.  She's putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they're the wave of the advertising future.  In this first part of our interview, she talks about:* her beginnings in studying broadcasting* her interesting relationship with the CBC * how she got into podcasting* how she decided she could produce podcasts for a living* what kinds of clients she works with* what fires her up about producing podcasts* why she feels the concept is way more important than the equipment you use.* how audio branding plays a role in the production of podcastsHer website is at: https://www.kattielaur.comShe has some really helpful information in her blogs, too!She’s written about the 5 key things you need to think about before starting a podcast:https://www.kattielaur.com/blog/how-to-start-a-podcast-5-key-thingsAnd she's started a blog series that highlights women podcasters and their shows:https://www.kattielaur.com/blog/podcasts-by-women-to-stop-sleeping-on-vol-1 Her ethical travel podcast is called Alpaca My Bags: https://audioboom.com/channels/4984382 (and is in all the major podcast outlets)And you can find and follow her on Twitter: @podkattThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!