John McClain knows a thing or two about sound.  For one thing, he's the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/).  For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the series 24/7, his work with PBS on the show Outdoor Nevada and his mix of the documentary African Americans: The Las Vegas Experience.   If that's not enough, he teaches a class in Tech for voice talent through the Voice Actors Studio -  https://www.thevoiceactorstudio.com/ - owned by Melissa Moats (https://www.ladyluckvoiceovers.com/ - another fantastic voice talent in Vegas) and another course on Sound for Film at UNLV.The first part of our discussion was a fascinating trip through a bunch of topics, such as:What he teaches students who take his Sound for Film courseHow music can completely change the tone of a piece of filmWhy sound needs to be paid attention toHow evolution has shaped our understanding of soundHow voice talent can use silence to their advantageWhy marketers and advertisers are starting to pay attention to good sound designSome examples of sound design - such as casino "win tunes" for machinesThe laws about manipulation using sound in casino gaming (there actually are some!)What music notes are used more often for the sound in casino games and whyHow it's the wild west in advertising when it comes to soundHow to use compelling sound in advertisingJohn's podcast, VO Inertia can be found at https://anchor.fm/voinertiaDog and Pony Show can be found on Facebook at https://www.facebook.com/DogandPonyStudios/and on Twitter at @DnPSoundThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!