Jesse Cannon is a producer, podcaster, mastering engineer, author, and music marketer who also produces podcasts for The Daily Beast. 
On this episode:
10:16 - Vanity metrics won’t help you
16:46 - Breaking into other regions
26:51 - Cheat codes in metal
35:55 - Socials or content, which comes first?
44:10 - TikTok promotion works
Sponsored by: DistroKid
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