Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience.In addition, we discussed: How KFC in Canada and the National Australia Bank are creating two unique brand voices using the same type of deep learning technology that powers the voice of AlexaHow Mastercard uses a consistent track of chords that reflects the DNA of their brand but caters it to the culture in which their audio is being utilized The connection between audio and memoryThe importance of a brand matching its visual identity to its audio identityHow brands use audio to build trustHow audio is more than just a tool in a toolkit—it’s a tool to be invested inJingles, NBC, and other audio branding that goes back many, many yearsWhat is included in a brand’s soundscapeHow Starbucks and others use audio to facilitate loyalty and improve how their customers feelThings to consider when choosing music to play at events in different countriesThe tactics businesses use to bring their audio strategy to life and the difference those tactics make in consumer experienceEd’s work with a product incubator accelerator that is engaged in startup products in the clean technology spaceYou can find out more about Ed by connecting with him on LinkedIn at https://www.linkedin.com/in/edward-farley-a08a839/ .This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!