IRIS is a revolutionary new audio experience that dramatically increases sound quality by introducing the space usually missing from recorded audio, unlocking the 'live' dimension that's often lost. This is achieved through a proprietary algorithm that splits out and increases the phase information sent to the brain. The listener's brain then reassembles this vast increase in information and becomes far more active in the listening process. The audio technology company has also just launched IRIS CLARITY, a desktop application that eradicates all background noise in online meetings, ensuring the voice of each participant is heard clearly and bringing control to otherwise uncontrollable environments. Jacobi Anstruther joins me on Tech Talks Daily to share how this new audio technology company is on a mission to enable the world to listen well. Their patented algorithms use advanced psycho-acoustics, machine learning, and AI to create cutting-edge, sound innovation software that enhances audio streams in real-time and dramatically increases sound quality. About Jacobi  Jacobi Anstruther has been considered a leading innovator in the music industry for over 15 years. Possessing a background in finance and an irrepressible entrepreneurial spirit, he has been behind start-ups spanning technology, music, venues, and record labels. With a clear vision and desire to instigate change in the music space by bringing 'live' experiences to everyone, Jacobi became obsessed with tackling music compression and audio quality issues alongside neurological behaviour and human performance. It was in 2016, while building a music festival in California that would blend music and social change with audio quality at its heart, that he was introduced to the two key engineers behind IRIS technologies Ltd. Instantly blown away by the superior audio experience and their unique understanding of the neurological effects of sensory input stimuli, he began to build a business model focused on hacking the nervous system to improve human performance and quality of experience looking to solve the many issues found with digital content. Today IRIS has been recognised as the most innovative steps forward in audio and human performance in over 10 years. IRIS continues to expand its understanding of this area and the book of patented technology solutions.