DESCRIPTION“Spatialisation or 3D rendering of sound means that you get the feeling that you are pulling your speakers out of your ears… hearing the sound or music coming from around you instead. It is actually proven through various studies that that is a more natural way of listening. ”Jabra’s owner company GN is an audio and video communications technology company which was founded over 100 years ago to undertake the epic task of placing the first telephone line between China and Scandinavia. Since then they have continued to innovate in the area of communications and today they design and manufacture communications devices such as wireless earbuds, headsets, intelligent hearing aids and video conferencing solutions. Their wireless earbuds are full of cutting edge technology such as advanced noise cancellation, wind cancellation and of course essential for the runners, sweat resistance. They even manufacture some of the toughest, most durable headphones on the market. One of the latest advances though is spatial, or 3D audio, meaning sound it’s just left or right, it can be a 360 experience for the user.Our producer Lærke Sivkjær went to visit Vice President of Consumer Devices, Morten Urup, at the Jabra offices in Copenhagen. Morton showed her the sound lab where testing for many of the products takes place, including two anechoic chambers which cancel out outside sound completely for a completely controlled audio environment. He also talks about the future of audio innovation and how AI may play a part in driving it forward. Find out more about Jabra here.Find out more about Creo here.Your host is Paul Haimes from industrial software company PTC.Episodes are released bi-weekly. Follow us on LinkedIn and Twitter for updates.This is an 18Sixty production for PTC. Executive producer is Jacqui Cook. Sound design and editing by Ollie Guillou. Location recording by Lærke Sivkjær. Music by Rowan Bishop.