“Cupra is a brand born in the 21st century. We call ourselves unconventional challengers because we want to do things differently.”If you think electric motorsport lacks emotion, prepare for an awakening. The passion pouring out of Cupra’s head of racing, coupled with the incredible sounds recorded in the driving seat of their championship racing car will show you why electric racing is earning its place in the mainstream.Cupra Racing are pioneers in the field, developing the first ever electric touring racing car before there was even a race for them to compete in. But that’s all changed, and years later Cupra has won titles in multiple events, from Formula E, to Extreme E and the FIA eTouring World Cup. In this episode we head to the company’s factory in Barcelona where they produce, test and design their racing cars, and meet the man in charge of turning Cupra’s dreams into reality, Xavi Serra.We also hear from Brian Thompson, who heads up PTC’s CAD division. He explains how Cupra uses PTC’s CAD software CREO to stay competitive on the track.Find out more about Cupra here.Find out more about CREO here.Your host is Paul Haimes from industrial software company PTC. Episodes are released bi-weekly. Follow us on LinkedIn and Twitter for updates.This is an 18Sixty production for PTC. Executive producer is Jacqui Cook. Sound design and editing by Ollie Guillou. Location recording by Alan Ruiz Terol. Music by Rowan Bishop.