Chapters00:00 - Introduction00:43 - Education and Beginnings02:35 - Developing The First Product, Storm04:35 - Making Music Tech More Accessible06:52 - The Challenges Of Selling Early Software Products09:04 - Recreating Classic Synths in Software11:43 - Important Moments in Arturia's History14:11 - Making Soft Synths For iOS16:48 - The Move Into Hardware Instruments18:38 - Origin Modular System20:33 - Developing The MiniBrute23:08 - The Steiner-Parker Filter25:05 - MatrixBrute and PolyBrute27:37 - Breaking Into The Interface Market31:14 - Creating Tactile Instruments34:10 - The Future Of Arturia35:52 - Utilising New Technology36:57 - Developing For The End User38:39 - EndingArturia BiogBased in the French city of Grenoble, Arturia have built on their roots as pioneering developers of virtual instruments to become one of the world's leading manufacturers of analogue, digital and software synthesizers, controller keyboards and audio interfaces.Launched in 1999 by college friends Frédéric Brun and Gilles Pommereuil, the company initially started out by developing software that could accurately emulate retro analogue synths. In 2003 they started to work with some of the major manufacturers, turning out softsynth versions of classic Moog, Roland, Yamaha and Sequential Circuits synths.In 2012 they launched their first hardware range with the MiniBrute, later followed by the MicroBrute, MatrixBrute and PolyBrute.20 years after launch, the company continues to grow and their product line now includes a wide range of softsynths, apps, controllers, audio interfaces and hardware synths.Sam Inglis BiogEditor In Chief Sam Inglis has been with Sound On Sound for more than 20 years. He is a recording engineer, producer, songwriter and folk musician who studies the traditional songs of England and Scotland, and the author of Neil Young's Harvest (Bloomsbury, 2003) and Teach Yourself Songwriting (Hodder, 2006).