Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.We also discussed:How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)Why historically, dubbing has had a bad rapThe difference in how people are receiving programming these daysHow Jeff chooses talent for dubbingHow Jeff brings reality to a dubbing performanceWhy great actors often miss the mark and blow their voiceover auditions How sound and audio have historically been on the back burner while the visual has been stressed moreWhy it doesn’t work when TV spots are pulled and run as radio spotsHow Jeff gets emotional performances from voice actorsWhat has changed with promos during the COVID-19 shutdownsThe PSA project Jeff is currently working onWhat else Jeff has going on right nowTo learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him through his website to connect.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?