In this episode, Host Paola Soares chats with Scout Sobel, the CEO of Scout’s Agency. Scout Sobel is a trailblazer in the media industry for utilizing Podcast Tours™ as a powerful form of PR. She founded Scout's Agency in February of 2019 after recognizing the power of podcasting as a long-form, intimate medium for founders to tell their stories and expand their businesses. Over the past four years, Scout's Agency has booked over 2500 podcast episodes, grown 600%, cultivated a database of over 5,000 podcasts, and has run over 200 Podcast Tours™ under Scout's leadership. Scout and Scout’s Agency have been featured in prominent publications such as Entrepreneur, Business of Fashion, and Forbes. Scout has been a guest on top podcasts such as Making Bank, The SimplyBe. Podcast, Business Without The B.S., It Sure Is A Beautiful Day with Catt Sadler and more... In this episode she shares the benefits of being on a guest on a podcast and who it applies to, the common mistakes people make when trying to pitch to be on a podcast and Tips and tricks on how to maximize the strategy of being a guest on podcasts  Connect with Scout: Join Podcast Tour Academy: https://join.podcasttouracademy.com/signup/ For $50 off the course use code:  BUTFIRST Enrollment runs till 03/19 Scout’s Agency Instagram: @Scoutsagency Scout’s Instagram: @scoutsobel   Let’s Connect: 2 Year Anniversary Survey! : https://forms.gle/fMyriPw7URuBpQH2A Instagram: @butfirstshefailed Paolasoares.com Paolasoares.com/courses Weekly But First, She Failed Newsletter Sign up/ Your Boss Woman Profile Quiz But First, She Failed FB Community