In this episode you’ll hear:The number one thing to think about when starting or growing a firmHow to analyze your client base for niching down (step by step!)The most important quality to look for in hiring senior employeesResources mentioned in this episode:The Lifestyle Accountant PodcastAbout our guest:Meryl is a Chartered Accountant and investor.She founded Bean Ninjas in July 2015 with $1,000 following the 7 Day Startup methodology. Now 8 years later the company operates in Australia, the US and UK and has a distributed team of 30 people.After 6 years as CEO, Meryl stepped into a part-time advisor role at Bean Ninjas and has a leadership team running the day to day operations (this was in December 2021).She is now focused on her podcast, the Lifestyle Accountant Show, and investing in businesses in the accounting industry.On the weekends Meryl can be found surfing at a local Gold Coast beach or hanging out with her partner and two daughters.Connect with MerylLinkedInThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect on Facebook: Facebook.com/serenashoupcpaFollow on Twitter: twitter.com/serenashoupcpaThank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to: https://www.ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Podcast Editing: Sabr Media LLCDescript (affiliate link)Buzzsprout (affiliate link)Join Breakthrough for Bookkeepers & Accountants for $1000 off regular pricing >> Join Dubsado Decoded for $197 off >>Get 20% off of Dubsado >> Join the Bookkeeping Biz Workshops HERE>Workshops Schedule:Noon PDT EACH DAYMon 9/11 - Pre-party: What to expectTue 9/12 - WORKSHOP 1: What It Really Takes Wed 9/13 - WORKSHOP 2: All About that Tech Thu 9/14 - WORKSHOP 3: Creating a Business, not a J.O.B. Fri 9/15 - Masterclass: Selling without the Sleaze