In this NICHE series interview I chat with Tyler Otto, who specializes in the Hospitality industry — from his corporate days in Finance, he’s built a successful firm and is sharing some insights about growing a team and marketing his firm to get it off the ground.In this episode you’ll hear:Tyler’s go-to market strategy to gain initial clients after he lost his corporate job during the pandemicHow he has attracted stellar team members & how his team is structuredHow he’s been able to keep team morale up to retain talentResources mentioned in this episode:The Bookkeeping Business Accelerator®️The Bookkeeping Client Closer (mini-course)Bookkeeper LaunchKeeperTraction - by Gino WickmanRocketfuel - by Gino WickmanE-Myth - By Michael GerberAbout our Guest:Tyler Otto is the owner of Specialty Bookkeeping, LLC, where he has developed a winning formula for an innovative, virtually based accounting and tax firm. His company leverages technology to simplify client’s financial processes, creating greater visibility into their financials and driving profit. He has extensive experience in the finance side of the hotel and tourism industry where he has also served as the Corporate Director of Finance with Imprint Hospitality in 2020.Tyler has a passion for team development and promoting fun and collaborative cultures.  Tyler is a fanatic about making new relationships and collaborating with others on large projects. He lives in Salt Lake City, Utah with his wife Karen and two children. When he’s not geeking out in Visual Basic, he’s found in the woodshop doing any number of woodworking projects, or on his road bike.Connect with Tyler:LinkedIn >Youtube >Excel Course >Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect on Facebook: Facebook.com/serenashoupcpaFollow on Twitter: twitter.com/serenashouRegister for the FREE POWER To Breakthrough Bootcamp! https://workflowqueen.com/ambitiousAugust 21 - 25Daily Sessions: 12 PM EasternDaily Q&As: 5 PM EasternFOR BOOKKEEPERS & ACCOUNTANTS WHO WANT TO  SCALE BIGGER, HIRE BETTER AND BREAK THROUGH TO THE NEXT LEVEL IN THIS FREE LIVE BOOTCAMP! Ready to Elevate your leadership skills? Check out ambitiousbookkeeper.com/leadershipcoaching