In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.In this episode you’ll hear:The importance of brandingan exercise you can do to figure out why you’re attracting the ‘wrong’ clientskeeping your marketing machine (examples, too!) going even when you aren’t accepting new clientsHow to manage the ChatGPT conversation with clientsMichael King is the CEO of KFE Solutions, a fractional CFO firm based in Dallas, Texas, and the founder of The CFO Accelerator, where he works with accountants and fractional CFOs who are looking to start to scale and optimize their advisory services. Connect with Michael on Instagram @thecfoacceleratorSign up for his 5 Minute Fractional CFO Newsletter: https://www.thecfoaccelerator.com/blogAttend the CFO Accelerator LIVE: https://www.thecfoacceleratorlive.comThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect on Facebook: Facebook.com/serenashoupcpaFollow on Twitter: twitter.com/serenashoupcpaThank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to: https://www.ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Podcast Editing: https://www.iangilliam.com/sabr-media-llcDescript (affiliate link)Buzzsprout (affiliate link)Join Kickoff With Asana for Bookkeepers + Accountings here:workflowqueen.com/ambitious Join us inside of the Bookkeeping Business Accelerator today!Option 1: VIP - includes group mentoring calls & coworking sessionsOption 2: Self-Paced: includes all course content to complete at your own pace!