This is the 2nd part of my interview with Tal Florentin. In the first part of our interview, we discussed the background of Summurai and where businesses are starting to use more audio. In this second part, we switch our conversation to talk about other places where audio is being used so content can be relayed to its intended audience.We discuss:Audio being used to give instructions for things like pre-surgeryUsing different audio for male versus female consumersThe struggle that comes up when working with businesses to use a less formal tone of voiceAsking what kind of shoes the company wants the voice actor to wear when speaking their script in order to determine the scale of casual to formal in their audioIt can be tricky to find the right voice to match the tone of the contentThe need for their own unique platform to house the audioWhen having both the written and audio versions of content makes the most senseThe first use of audio to relay content- the guided tourThe summarization of content and how it comes into playThe struggle of long audio versions of content (like an audiobook)The benefits of microlearningUsing microlearning as a way to summarize content for someone the same way a friend might be able to if you were in personSummaries of people’s expertise and how that helpsUsing summies to help with the medical field for doctors to learnUsing summies to help the layman learn about concepts that are hard to understand if you’re not in that fieldHow hard it is to be natural on video, which makes it hard to connect with your audienceThe similarity from video to audio and how hard it is to sound natural when doing voice actingWe connect better when we feel like we’re part of a conversationVoice actors who have done in person acting sometimes struggle and will overdo itPersonal voice versus professional voiceOpting in to using the voice memo app because it sounds more naturalNatural communication sounds like people just saying what they need to sayMore info on Summurai If you want to find out more info about Tal or Summurai, visit:Website: www.summurai.com Downloadable PDF: www.summurai.com/ebookAudio version of the PDF: http://summur.ai/dTEDG This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/