If you have a law practice and you are looking to grow your practice, book of clients, referral network, then you are a CREATOR! If you are in business, you are a creator. Why? Because you should be creating content for your audience whether direct to clients, individuals or businesses, or to your piers, a referral network. Realize that though more time goes into creating your original content (rather than simply sharing, commenting or engaging in someone else’s content), you are positioning yourself as the authority in your industry. You are building and showcasing an awareness of your skills, experience, and expertise so that you stay top of mind whether someone needs your services now or in the future.