This week we’ll chat about how you can employ LI’s native video. And it used to be only available from your personal profile, but as of March this year, it is now available for B2B outreach purposes from your Business Page. LI is going all in with its B2B so companies can easily leverage sponsored content and company pages to reach and engage the right audiences, the right way. Why is a professionally based platform like LI doing this? Quite simply people—including business people—want to watch. Fifty-nine percent of executives say that if text and video are available on the same topic, they’re more likely to choose video. More than 80% of senior executives watch more online video today than one year ago. 96% of B2B companies are planning on dedicating a significant portion of their marketing budget to video in their content marketing over the next year. There’s no denying that video is a proven tactic to engage decision-makers. If your audience wants to consume content by video, it seems a smart move to provide them with that. In the past, the challenge has been to find the right, high quality context to provide this desired medium.